Showing posts with label Localize Fair Trade. Show all posts
Showing posts with label Localize Fair Trade. Show all posts

Thursday, January 26, 2012

The Need for Organic Fairtrade Cotton in Burkina Faso

http://www.helvetas.ch

Since December 15th, when Bloomberg wrote an article on forced child labour in Burkina Faso (Victoria’s Secret Revealed in Child Picking Burkina Faso Cotton), there have been press releases, investigations and editorials with further information released about the journalist Cam Simpson's investigation. Bloomberg's Editorial response to investigations by Limited Brands and Fairtrade International came on Friday, January 14th. The following Monday I emailed Fairtrade International:

I am sure the new year is keeping you quite busy as you settle back in. Late last week Bloomberg published an editorial (Child Labor for Victoria’s Secret Cotton Examined by U.S.) in which they stick to their story and add a series of accusations and suggestions against Fairtrade International. Based on the feedback I have been getting online, this has been proving quite worrisome to many Fairtraders on all sides of the supply chain.

Having reviewed the editorial and what they provide as evidence, I would like to suggest a possible platform to air your response. I would like to interview one or two of you, and/or people in Burkina Faso to provide insight to what is going on there. It seems in the editorial that the waters get a bit murky due to accepted cultural norms and attitudes. I would like to offer an interview for posting on my blog as a means to clear things up as you see fit if this is acceptable to you.

On January 19th, I received a reply from Reykia Fick, Media Relations Manager of Fairtrade International:


Thanks so much for getting in touch and for your support on this and other Fairtrade issues. We’ve decided not to do a rebuttal to the latest Bloomberg article at this time. Our primary concern now is the safety, well-being and right to privacy of the people and the community featured in the article. The situation in Burkina Faso is complex and the story brings attention to a serious problem. Our work on this case continues, but even more important is ensuring that all actors work to address the broader issue of ‘enfants confies.’ We remain committed to tackling the wider issue of child labour in Burkina Faso and are finalizing the details of an intensive training and awareness programme, which will be rolled out among farmers and communities there. We feel that to comment more extensively on specific details in the latest Bloomberg article at this time could invite further attention toward the people and communities involved, which may not be in their best interest.

Clearly, Fairtrade International has chosen to move on and address the issue in Burkina Faso rather than spending the time and effort in exchanging words with Bloomberg Media. Throughout this process I have been reaching out to other Fair Trade advocates and those knowledgeable of the multiple environments in which Fair Trade is engaged. Admittedly, trying to remain neutral in this case is difficult and it appears that Rodney North of Equal Exchange stated it best in an email exchange we had concerning this issue, "We have a he said/she said situation. The journalist has said X, and the parties (included The Limited Brands) have said “anti-X”. Both parties, of course, have a very strong vested interest in sticking to their version."  

I am not certain closure with a definitive decision on "who is right and who is wrong" is possible in this case. However, this exchange does bring up two issues. Firstly, forced child labour as socially acceptable in impoverished countries; and secondly, the rationale for Fair Trade to be engaged with communities where child labour is known to exist. Let's be clear - forced child labour is slavery, and to engage with these communities is risky, but essential to bring about change.
 
http://www.antislavery.org/english/campaigns/cottoncrimes/default.aspx

Let's take a moment to look at the big picture and formulate a Basic Question to identify what factors contribute to the continuation of slavery in the 21st century. The Basic Question I propose is:
 
Why does the use of forced child labour continue to persist unabated in impoverished countries such as Burkina Faso?

To analyze this it helps to look at this from a Rights-Based Perspective; to recognize poverty as injustice and this includes marginalization, discrimination, and exploitation as central causes of poverty. Marginalization, discrimination, and exploitation have historical roots that extend back to the days of colonialism. To be colonized meant subjugation to foreign rulers, outright exploitation of natural resources and labor with second-class citizenship for much of the non-Western world. Entire continents were usurped of their riches through colonial policies aimed to expedite the transfer of local wealth to Western coffers and raw materials to feed the expansive growth of Western industries. Today the term globalization has come to replace colonization; and detrimental government policies of the West to replace gunboat diplomacy. 
 

In an attempt to answer the Basic Question: Why does the use of forced child labour continue to persist unabated in impoverished countries, let's look beyond the usual accusations and plug in a few facts. Cotton is somewhat salt and drought tolerant, and this makes it good crop for arid and semiarid regions. According to United Nations Conference on Trade and Development (UNCTAD) in Burkina Faso, "the Cotton production is concentrated in West Burkina Faso (the main producing areas are Comoé, Kossi, Mouhoun, and Kénédougou). Most cotton-farms are family-owned and small-scale (on average one hectare)".
Between 2001 and 2009, the price per kg of conventional cotton was $0.39/kg to $0.80/kg as seen on the graph above. On September 20, 2010, Bloomberg featured a story, Cotton Exceeds $1 for First Time Since 1995 on Supply Concern. The culprit for this unheard of increase according to Bloomberg: a shortage of raw cotton available to mills due to considerable losses caused by floods and longer than expected monsoon rains. In other words if you were a cotton farmer that year, and your crop wasn't destroyed, the market shined in your favor. But considering the last time this occurred was 1995, and it is now 2012, one good year for those fortunate farmers out of seventeen is not very good odds and highly dependent on the failures of a majority of the world's cotton farmers. 

In short, the conventional market is not a good bet to get out of poverty for the majority of the world's farmers, hence the continual government subsidizing of American producers so they never feel the pinch and keep global prices artificially low for major industry thereby perpetuating the poverty in developing nations. In other words, the market price is not reflective of the true cost of cotton as a result of Western government intervention by continually subsidizing their farmers. This is just one example of how Western governments facilitate the exploitation of natural resources and raw materials in developing nations. 

A second example of Western governments perpetuating poverty in poor nations is banning the purchase of Burkina Faso cotton in an already artificially low market. To eliminate trade with countries where use of child labour is socially acceptable and a regular occurrence further isolates the victims and perpetuates the practice since no other paradigm exists to counter the existing norm. According to the Bloomberg Editorial Child Labor for Victoria’s Secret Cotton Examined by U.S.:

Under regulations separate from those being examined by homeland security, the U.S. Department of Labor had determined the problem of forced child labor in Burkina Faso’s cotton sector was serious enough to ban its fiber from the federal government’s procurement system. It’s one of just 29 products from a total of 21 countries that U.S. agencies are forbidden from buying under those rules.

Victoria’s Secret executives have said their contract to buy cotton in Burkina Faso broke new ground by dealing directly with farmers. They have also said the program benefits farmers across the country, especially women, and that social premiums paid by the company help deliver clean water.

Since 2007, the company has been one of the top customers of the nation’s fair-trade and organic cotton program. The lingerie maker blends the fiber into millions of pairs of underwear, Lori Greeley, chief executive officer of Victoria’s Secret Stores, told a Wharton School publication last March. Earlier, the company had used cotton from the program to produce an all-organic clothing line sold to customers with the promise that garments were “Good for women” and “Good for the children who depend on them.”

This exemplifies the difference between Fair Trade and conventional trade - Fair Trade can be, and is often used as a means to bring about social change. In Burkina Faso, Fairtrade International offers an alternative business model by engaging communities in which poverty is so dire that the acceptable social norm is to utilize forced child labour. By entering into this challenging environment, they are directly tackling poverty which is a major factor in child labour. Taken a step further, when an organization utilizes a Rights-Based Approach they recognize poverty as injustice and includes marginalization, discrimination, and exploitation as central causes of poverty.  

When Fair Trade is integrated with a Rights-Based Approach it seeks to go to the root of a problem. Conventional trade has no such objectives, seldom considers the social or environmental consequences of trade, and does not consider the rights of producers; conventional trade concentrates on the profits to be made and the logistics to expedite the deal. 

In contrast to maximizing profits, the other extreme is a U.S. government regulation banning all trade in cotton with Burkina Faso due to the common practice of child labour in the impoverished nation. Banning trade only serves to deepen the existing poverty and provides an additional rational for the dehumanizing practice; it doesn't provide any opportunity or model for change. 

I applaud Victoria's Secret for stepping in this direction with Fairtrade International. One of the purposes of the global Fair Trade Movement is to bring to the surface the need for trade justice by challenging the Business as Usual model; to get corporations to reflect on their existing practices and consider the social and environmental impacts their business dealings have on the producers of the commodities they need; clearly Victoria's Secret has taken a step in this direction. For this Victoria's Secret gets a Bronze star in Fair Trade. If they use a majority of Fair Trade organic cotton in their products they get a Silver star, and for 100% a Gold star! (This Fair Trade Rating idea courtesy of Nick Savaidis of Etiko Fairtrade in Australia)

Whether or not the Bloomberg article with it's accusations of child labour on Fair Trade certified farms is true or not, and regardless if Clarisse's real age is 13 or 21, there is a valuable lesson to be learned here. 

Crunching the Numbers:

According to a 2008 impact study by the University of Berne, Organic Cotton Changes Producers' Lives: Impact study on organic and Fairtrade cotton in Burkina Faso, "the average conventional yield is 1,100kg/ha, whereas organic cotton reaches 675kg/ha, although elite organic farmers can potentially push yields above 1,000kg/ha. The factors limiting yields are the choice of marginal zones and plots of land, the lower productivity of new producers and women, and stricter quality criteria for organic cotton." 

For the sake of a long-term evaluation, the 2001 - 2009 data appears to be the norm with a high in March 2008 of USD $0.80/kg and a low in May, 2002 of USD $0.39/kg, and a nine year average of about $0.60/kg. However, this is not reflective of the price farmers receive for their crops. The same Helvetas study cites the price conventional cotton farmers received in 2008 as 165 CFA/kg for conventional cotton. In 2008, that amounted to USD $0.37/kg while the market price listed a high of USD $0.80/kg in March, and a low of USD $0.55/kg in December. In short, the price on the conventional market is clearly not indicative of the price farmers receive from the lowest rung of middlemen between the farmer and the ports.

A calculation here is quite simple with one harvest per year: The average conventional yield is 1,100kg/ha and the average family according to UNCTAD grows cotton on one hectare:

1,100 kg x $0.37 per kg = USD $407

$407 divided by 365 days per year is USD $1.12 per day for one farmer to provide for his entire family. This doesn't include conventional inputs such as the purchase of pesticides and fertilizers chemically engineered for genetically modified cotton which produce sterile seeds, thereby prohibiting farmers from replanting and further increasing input costs. Farmers in the conventional cotton trade are clearly on the receiving end of a system of exploitation. It comes as little surprise there is continued social acceptance of slavery in the form of forced child labour in Burkina Faso; within its own twisted logic due to the artificially low market prices made lower by middlemen, child labour is the obvious answer to keeping a family alive.  

http://www.helvetas.ch/wEnglish/organic_cotton/projekte.asp

Organic Fairtrade Cotton in Burkina Faso
How is Fair Trade an alternative to conventional markets? In a 2007 World Bank publication, Strategies for Cotton in West and Central Africa, the authors write positively about a Helvetas program:

Organic fair trade cotton programs are very popular amongst small producers for several reasons. By definition, organic cotton programs exclude the use of chemical fertilizers or pesticides and thus circumvent the problem of accessing input credit. Furthermore, these programs take place on small lots (form 0.25 to 0.5 hectares) that can be cultivated by women (45 percent of organic cotton producers are female) in addition to their chores, or by any other family member willing to get some revenue that he/she cannot earn through family farming (which provides for his/her essential needs such as food and clothing, but is not paid labour). Besides organic and fair trade cotton benefits from a higher payoff… In Burkina Faso, where Helvetas supports a certified organic cotton program, the purchasing price to producers was around 252 CFA F/kg for the 2004/05 season… In Burkina Faso the Helvetas program reached 72 producers in 2003/04 and 818 in 2005/06. (Baghdadli, Cheikhrouhou and Raballand, 2007, p.17)

The Helvetas impact study above provides insight to the effect Fairtrade has for farmers in 2008:

Contrary to a widespread belief, organic production requires 23% less hours of work in the fields than conventional production. 30% of these are worked by non-family members in the form of mutual aid. However, organic farmers spend more time preparing compost. Nevertheless, farmers’ accounts of the advantages of organic production confirm that organic production requires less effort, especially since there is no pesticide spraying.

The gross profit per hectare of cotton is identical in organic and conventional farms. This is due to the lower organic yield being made up for by a higher price, i.e. 272 CFA/kg for organic cotton instead of 165 CFA/kg for conventional cotton. Organic farmers spend 90% less on inputs and this results in their gross margin being 30% better than for conventional production. 

Moreover, the lower cost of inputs also puts some in a more relaxed state of mind, as Yamdare Kaboré, an organic producer from Tenkodogo, testifies: 

“No more exhausting credit!” 

We should also note that the organic producer organisations receive a so-called Fairtrade premium of € 0.05/kg of seed cotton that they can use for community projects. This is generally invested in buildings that are partly used as schools, followed by boreholes for drinking water. Along with cotton, the producers can also sell products such as sesame, shea nuts and hibiscus on favourable terms, enabling them to earn some extra income.

The study reports a more positive perception of human health as well as animal and soil health since organic production started, and this is confirmed by the most experienced organic producers. No more chemicals is the main argument – especially for women – along with less hard work. Health is an essential issue in the Sahel, as Idani Célestine, a cotton producer in Fada, testifies: 
  
“As regards my health, conventional cotton gave me stomach aches every time I sprayed.” 

It is true that organic means that people do not have to spray their fields with chemicals up to 6 times, and they also see the rewards of the effort they put into production and transporting compost.  

http://www.organiccotton.org/oc/Library/library_detail.php?ID=124

“I am proud of our organic cotton. It protects our health and gives us a better income.”
- Wimenga Kourita, organic farmer from Tenkodogo


The impact study clearly delineates the benefits to farmers in the project:
  • 7,000 producers (men and women) in 2008
  • More diversified crop rotations with a higher commercial value
  • An opportunity for women to earn an income
  • 39% lower yields, but a 65% higher price for the farmer
  • 90% less spent on inputs; a 30% higher gross margin
  • Less indebtedness from buying inputs
  • Farmers consider that both human and livestock health have improved
  • Three times more organic manure applied
  • Producers have observed a noticeable improvement in soil fertility


When we make a direct comparison between conventional trade and Fair Trade it becomes quite clear there is a need for Fair Trade to become a world standard versus simply an alternative to Business as Usual with the systematic exploitation of people and resources as embraced in conventional trade. However, that isn't going to happen anytime soon...

What is the future of Fair Trade in Burkina Faso?

To this I repeatedly say, "LOCALIZE FAIRTRADE!!!" Currently one of the obstacles faced in Burkina Faso is the dependence on conventional gins, traders, textile mills and garment factories. To localize Fair Trade requires a vision!

Create a Vision!

With over 7,000 organic Fairtrade cotton producers in the country, the future of Fair Trade is clearly to shift from selling raw materials for export, to value-adding in the locations where the cotton is grown. Imagine Fair Trade cooperatives working towards a common collective goal of raising awareness of Fair Trade locally and nationally while producing high quality products for local, national and regional markets! For the global movement to be sustainable, there needs to be a concerted effort to localizing Fair Trade in the Global South! In this model of localizing Fair Trade, we can progressively work towards ending social acceptance of forced child labour in the 21st century.


Mitch Teberg, MA
Sustainable Development / Fair Trade
Researcher / Trainer / Consultant

Feel free to add your comments, thoughts or ideas below or catch me on facebook. For those who prefer reading black on white, here is the downloadable version of this post on pdf:
The Need for Organic Fairtrade Cotton in Burkina Faso

Wednesday, October 19, 2011

A Rights-Based Approach to Fair Trade: The Onus of Responsibility





Globally, Fair Trade is a movement for international trade justice. For producers, artisans, weavers, farmers, and craftswomen and men around the world it is an ethical business model which empowers disadvantaged communities with practices that are free from exploitation; is based on respect for universal human rights, women's rights, child rights, migrant rights, rights of the disabled and labour rights; embraces gender equity; and which incorporates environmentally sound practices. 

Fair Trade has been established as a means to alleviate poverty by providing economic opportunities for disadvantaged communities. The cause for most groups to be economically disadvantaged often starts with various forms of discrimination, hence the importance of addressing these communities. Discrimination can be based on:
  • Gender 
  • Race or Ethnicity 
  • Religion 
  • Disability 
  • Age 
  • Class 
  • Sexuality
Human Rights Day:
December 10, 2011

A Rights-Based Approach
In the field of International Development, programs and projects are often designed to target root causes. When an organization utilizes a Rights-Based Approach they recognize poverty as injustice and includes marginalization, discrimination, and exploitation as central causes of poverty.

As Fair Trade buyers of handicrafts, textiles and consumable products such as coffee or chocolate, it is nice to believe that we are leading the way in making ethical consumer choices a reality in the global marketplace. However, for producers, artisans, weavers, farmers, and craftswomen and men without a concrete understanding of these principles, rights and practices it is not possible for them to fulfill their role as Catalysts for Social Change in their communities. Simply stated, they are not empowered with an understanding of what Fair Trade is; how it is intended to benefit them and their communities; or the rationale for introducing ethical business practices. For Fair Trade to be ensured throughout the supply chain, producers must be brought into the fold.

But to integrate a Rights-Based Approach seems a near impossible task when admittedly, there is a low level of awareness amongst the artisans, weavers, farmers, and craftswomen and men engaged in Fair Trade. This must change if Fair Trade is to be sustainable well into the future! 

The first issue to be addressed is to inquire as to why a low level of awareness exists amongst those whom Fair Trade is intended to benefit.


As I wrote in January of 2011, Upon initiating this Journey for Fair Trade I had an email correspondence with Rodney North, the “Answer Man” of Equal Exchange. For over two decades this organization has been empowering farmers and producers through fairly traded coffee, tea, bananas and chocolate. He wrote of their experience in relation to my travels; “for what it’s worth – in our 24 yrs in the Fair Trade movement we’ve found that, by & large, individual farmers who are members of co-ops that export Fair Trade coffee or tea or sugar often have very little awareness of Fair Trade, and that this actually makes sense upon closer inspection. Conversely the professional staff of those same co-ops (the managers & other paid staff who process, market, export the coffee etc or do quality control and have regular contact with foreign buyers) often know much more about Fair Trade (as well about the other certification schemes their co-op uses – Rainforest Alliance, UTZ, Ethical Tea Partnership, etc).

This lack of awareness by the co-op members will be lowest when their co-op only sells a small portion of its production to Fair Trade buyers and will be higher – usually – if the co-op sells a lot to Fair Trade buyers. Other variables will be how long the co-op has been selling to the Fair Trade market, how much of a price difference those Fair Trade sales make, and how much direct contact the co-op members have w/ Fair Trade buyers. E.g. at a very remote/unvisited co-op the farmers/workers will generally have that much less awareness of Fair Trade.

To help increase the level of awareness of Fair Trade amongst coffee farmers in Guatemala we’ve given two grants to a non-profit, Cultural Survival, in recent years to produce radio programs on Fair Trade (& other topics) to be broadcast in multiple languages across a network of micro-radio stations in that country. To our knowledge this is a rare effort. 


I have to admit that before and during the Journey for Fair Trade, I encountered the same obstacles Rodney North listed and generally for the same reasons. However, this is inexcusable. 

Fair Trade cannot be a northern concept for northern markets – it has to be localized in the local communities of southern markets if Fair Trade is to be sustainable, and to do that requires a concerted and unified effort with the producers!

Look at this from the perspective of utilizing the established Principles:

Principle 1: Creating Opportunities for Economically Disadvantaged Producers.
Poverty reduction through trade forms a key part of the organization's aims. The organization supports marginalized small producers, whether these are independent family businesses, or grouped in associations or co-operatives. It seeks to enable them to move from income insecurity and poverty to economic self-sufficiency and ownership. The organization has a plan of action to carry this out. 

My question here is simple: 

Unless the producers comprehend the cornerstones of Fair Trade, how are they enabled to move to economic self-sufficiency? Change can only occur when Fair Trade producers are empowered to bring change locally.

To empower producers they must have full knowledge of Fair Trade principles, understand their rights, and able to implement ethical business practices. However, for many producer groups there needs to be a well planned, comprehensive training program provided to facilitate this empowerment process.  

But who is responsible to sponsor or provide a training program in Fair Trade principles for producers?

Principle 4: Fair Trading Practices states, “The organization maintains long term relationships based on solidarity, trust and mutual respect that contribute to the promotion and growth of Fair Trade.”

Understandably, long-term relationships which contribute to the expansion of Fair Trade must include Capacity Building of trade partners. 

Principle 8: Providing Capacity Building states, “Organizations working directly with small producers develop specific activities to help these producers improve their management skills, production capabilities and access to markets local / regional / international / Fair Trade and mainstream as appropriate. Organizations which buy Fair Trade products through Fair Trade intermediaries in the South assist these organizations to develop their capacity to support the marginalized producer groups that they work with."

Clearly the onus for ensuring producers are empowered through knowledge of Fair Trade is on their trade partners: importers, buyers, wholesalers and retailers all share this responsibility!!! 

For producers Fair Trade is a partnership, not a charity. It is the responsibility of Fair Trade importers, wholesalers, buyers, and retailers to provide for the development of producer groups in order that they are empowered, self-sufficient trade partners capable of conducting international trade in ways which are beneficial to them and their community free from any form of exploitation! 

However, simply emailing a copy of the ten principles of Fair Trade in their language is not fulfilling the requirement to conduct, sponsor or facilitate a well planned, comprehensive training program. More needs to be included.... much more if Fair Trade is to be sustainable. Remember, our trade partners are coming from disadvantaged communities and for many the concepts embraced in Fair Trade are not only new and unfamiliar, but in some cases may be very foreign. The same goes for common business practices in a community.

In rural communities where many of the world's Fair Trade producers reside, I have found that local government officials are influential in establishing a social norm through their actions. For example, in localities where government corruption is a major impediment to national development, the concepts of Transparency and Accountability can be viewed as a threat and needs to be explained clearly and able to convey why this is important in Fair Trade.  

With the responsibility of providing capacity building clearly established in our shared Fair Trade Principles, the next question is: What does in mean to integrate a Rights-Based Approach? This will be the subject of the next blog post...



Mitch Teberg, MA 
International Consultant
Sustainable Development / Fair Trade
Researcher / Trainer / Consultant 

For those who prefer reading black on white, here is the downloadable version of this post on pdf: 
A Rights-Based Approach to Fair Trade - The Onus of Responsibility

Thursday, August 4, 2011

WFTO - The Importance of National Fair Trade Networks in the Global South


Fair Trade cannot be a northern concept for northern markets - it has to be localized in the southern markets if Fair Trade is to be sustainable, and to do that requires a concerted and unified effort at the national level.  



WFTO - The Importance of National Fair Trade Networks in the Global South

Mitch Teberg, MA

For a downloadable PDF version of the article:The Importance of National Fair Trade Networks in the Global South

Wednesday, July 27, 2011

How do Fair Trade Retailers Adhere to our Shared Principles?

In June, I added a blog post, "Our Values, Our Fair Trade Principles", and from this post I have had several comments from multiple perspectives. With the goal of making issues faced in Fair Trade transparent, I have decided to make room for commentaries from producers, retailers, networks, and advocates by providing space for continuing a discussion that I believe desperately needs to occur. As you read this and feel you have something to contribute, I fully encourage your contribution in the comments below.

When we look at Fair Trade as a global system, on one end you have Producers of Fair Trade products that are closely scrutinized in their adherence to the principles of Fair Trade in the various certification systems. However, there remains a question of Fair Trade retailers - how are they adhering to our principles? In particular is the question about the large Fair Trade chains, are they in the words of one Fair Trader, simply becoming "an outlet for exclusive WFTO products"? Several times the question came up about Fair Trade retailers and importers not necessarily being held accountable to Fair Trade Producers.


http://www.indochinenatural.com/

Indochine Natural, an all-natural soap producer, established by Dr. Mike Thair and his wife, Linh are in the process of becoming a WFTO-Asia member. I met with them on this Journey and witnessed firsthand how they put Fair Trade principles into their everyday practices. In the post on Values and Principles he made a few observations worth noting here: 

While there is a lot of focus on Producers and their adoption of these principles, what about the retailers themselves? Are they offering employment opportunities for the disadvantaged in their own communities and capacity building? Is there adequate transparency with customers on retail pricing? 

I would like to see these Principles applied across the entire Fair Trade supply chain. OK, the retailers are providing outlets for Fair Trade products, but I think it needs to be more than this.

Retailer, Playing Fair, added to this comment concerning their role as a retailer and the role of the Fair Trade Association of Australia and New Zealand (FTAANZ):

I'll second what Indochine Natural said. As a retailer there is more to the business than just being an outlet for exclusive WFTO endorsed products. What about the role I play in the local collective, or the info I send out about FTAANZ with each order? I really need to sit down and make these part of a mission statement, so that they are properly accounted for and in the forefront of my mind as I go about the daily business.

Jose, a Fair Trade advocate in Spain, wrote his perception on this issue:

I must say that I would also LOVE to see these Principles applied across the ENTIRE Fair Trade supply chain.

I believe the whole Fair Trade chain and consumers should be more aware of ALL conditions and demand more transparency and commitment to FT principles "here and there". 


 
From my own experience as a volunteer in PeaceCraft, a Fair Trade retailer in the US, I knew there were some really outstanding retailers that held themselves accountable to Fair Trade Principles and actively promoted local Fair Trade Movements whether they were student initiatives on campus or a citizens movement for trade justice. Some retailers have committed to expanding Fair Trade locally not just in terms of sales and awareness raising, but by supporting local disadvantaged communities as well. 

However, in other cases there is a sense that a Fair Trade retailer is little different from any other retail shop. Essentially they simply use Fair Trade as a marketing ploy to increase sales to the socially conscious and do little more than that. These retailers are easy to spot, you can walk in and see the colorful displays with an array of beautiful uniquely cultural crafts, coffees and chocolates, but not much else:
    • No information about Fair Trade or about producers who made the crafts (See Principle 3: Trading Practices) 
    • There is little connection between the shop and the major issues Fair Trade engages with such as addressing global trade injustice, or empowering women with income generating activities promoting their cultural heritage (See Principle 1: Creating Opportunities for Disadvantaged Communities; and Principle 6: Commitment to Non Discrimination, Gender Equity and Freedom of Association) 
    • No ongoing Shop-Based Advocacy, little-to-no information on how to get involved in the global Fair Trade movement, and no mention of Fair Trade initiatives or events in the community (See Principle 9: Promotion of Fair Trade) 
    • No price breakdown for customers to see the percentage of the sale as a product moved through the supply chain describing what percentage of the sale goes to the producer, to the shipping and handling, and to the store itself to cover overhead and staff (See Principle 2: Transparency and Accountability, and Principle 4: Payment of a Fair Price)  
    • No information on how they contribute to the development of Fair Trade Producer groups outside of sales (See Principle 8: Providing Capacity Building) 
    • Not disclosing information related to their impact on the environment (See Principle 10: Respect for the Environment) 
    • And in these nonchalant retailer shops, the staff are not even familiar with the ten principles of Fair Trade (Read: "Our Values, Our Fair Trade Principles")
    If you are a retailer reading this blog, or a socially conscious consumer and this description sounds like your local Fair Trade shop, I suggest it is time for a change! Even more so if your shop is a member of a chain of Fair Trade retailers... 

    Fair Trade Retailers have an obligation 
         to follow the same principles as the producers.


    With that said, I went in search of an example of a local Fair Trade shop and member of a Fair Trade chain dedicated to expanding Fair Trade locally by providing opportunities for a disadvantaged group in their community to enter Fair Trade. I owe a special thanks to Maryann Wohlwend, a Board Member of the Ten Thousand Villages store in Cleveland Heights, Ohio, USA, for her contribution to this long overdue blog post. Maryann is truly a Catalyst for Social Change in her community, bringing various social interests and businesses together for a common purpose! Her's is an inspirational story of commitment,  devotion, insight and reflection. For this reason I have reprinted her email in its entirety, and the emphasis placed throughout are her own:


    Hello Mitch~great to hear from you.  Excellent posting, as usual, and I am encouraged to read the comments of those who sincerely seek to make a difference and discuss these issues... My work for both, Lydia's Purse International & as a regional Board Member for a Ten Thousand Villages store in Cleveland Hts, Ohio allows me to see both sides of these coins.  

    I had considered shipping myself, working with groups in the Philippines and India (for LPI), and have concluded that it is best for small producers to start by selling within their local markets. When I considered the impact of these small groups being truly self-sustaining, I discovered how powerfully they can take the lead in strengthening their communities! Their retail presence introduces customers to the need ~ they have the opportunity to communicate & educate consumers on FT principles ~ when the consumer has been engaged, they can be invited to participate in the solution as a customer or a volunteer of the producing organization, or as a donor to supply needs, network on their behalf & meet long term goals for the organization. 

    Working within my own local community, Lydia's Purse International's presence in NorthEast Ohio is accomplishing just this!  Our mission is to Empower Women of Excellence ~ "Sewing Handbags & Sowing Hearts".  We believe that when a woman comes to know her True Worth & Great Value as a child of God, and is provided an opportunity WITHIN COMMUNITY to quickly learn a new confidence-building skill~and this is most important ~ ENCOURAGED & having FUN alongside a volunteer who is sharing the process WITH her, not lording authority over her, a woman passing through a rescue mission has a chance to break the cycle of generational poverty!  It is truly a mustard seed of Global Change!!


    You see, within the past 18 months, since sharing the Vision of Lydia's Purse International (via word of mouth, blog, a simple marketing trifold & selling handbags), we have received mountains of donated fabrics from the Ohio Design Center Showrooms, as well as other area fabric & furniture stores, seamstresses & ZERO Landfill organization.  The ladies who work in these interior design showrooms will go so far as to rescue discarded swatches from their dumpsters ~ to provide for the local Lydia's Purse class & keep them from mounding area landfills!!  

    Along this supply chain, we have educated and engaged retired sewing teachers & area philanthropists to beFRIEND and encourage the Participants, as Volunteers in the classroom ~ and beyond!  These volunteers are so inspired by the Vision that some continue the friendships when the Participants have graduated from the rescue mission, or they have brought donors to our door, providing brand new sewing machines and resources to operate the class and send Level III graduates off with brand new sewing machines of their very own!!  

    Participants who are in the long term care of the rescue mission offer to make handbags (from the rescued & rePURPOSEd design swatch fabrics) for inventory sales (which raises extra operating funds) while they continue to make friends and receive deeper discipleship training.  Volunteers, rescue mission staff, even I am still making handbags to contribute to sales.  

    Our collections have found a niche in area independent FT stores, produce markets, home parties & coffee shop sales events.  Even the rescue mission is able to host sales events for staff & the public, as all sales are handled by my company, MaryannDesigns, ltd.  My company then retains a small percentage of profits (toward operating costs & expenses), while donating the greater portion back to the non-profit rescue mission, which hosts the class and provides the inventory. One local, well-established market, even donates the space we use to sell handbags and share the Vision, without requiring any repayment in return, its owner simply wanted to use his business in a generous & responsible way!!

    In the past 18 months, the branches of our little tree have sprouted and Lydia's Purse International has sold hundreds of bags ~ each reflecting the story of a Woman who was discarded by society & discovered a new purpose and HOPE ~ the perfect metaphor for the handbags they are creating!  Even the pattern's 4 panel design reflects the Vision of Empowerment within community: 4 unique fabrics, representing women from different facets of Life, coming together to form a beautiful & functional commUNITY!!

    In my former business, MaryannBags, ltd, I created one of a kind silk handbags, priced to compete with other brand-recognized items of "quality".  When we first started selling the collections of Lydia's Purse International, I priced the handbags a little higher than the market for competing FT items... only to realize that the Vision, which the bags represent, is Priceless (and frankly, we weren't selling too many)!!  My own way of thinking about quality vs quantity was transformed, and we established a new retail price (which was a bit lower than the original wholesale cost).  The new retail prices, $12 for an extra large MarketBAG and $10 for a medium ShopTOTE, now attract customers who, when they learn about the Vision, will often purchase for themselves, family, friends & as meaningful gifts ~ and also, because we have not "dictated" the items' great Value by overpricing, some customers donate monies above and beyond their receipt, to support the Vision, Mission & Women of Lydia's Purse International!!  

    As a current Board Member of our local Ten Thousand Villages store, also, I have no misgiving about their Mission to only support & sell the products of select Global artisan groups, sharing their stories in North American markets.  Yes, they are a large, well-established FT retailer now, and were a leader 60 years ago, when founded, simply, by a woman on a missions trip with a Vision.  

    There's a place for all of us who have a desire to "Be the Change we want to See".

    As a little girl who dreamed of seeing the world, I could never have imagined that my path would lead through a meadow on the French Alps, overlooking the City of Geneva ~ praying for the nations of the World... to dusty, rural villages in southeast India ~ listening to stories of young widowed mothers hoping for a better Life...to the 1st Lydia's Purse class a half hour away from home ~ seeing smiles begin to form on the faces of women who have just learned to sew...and replying to an email request for a new class in Morogoro, Tanzania ~ to empower Swahili women who are quite literally dying for lack of HOPE!

    One of the foundational verses for Lydia's Purse International is found in the Heart of God, written by Paul in a letter to Corinth, and handed down for generations of those who support the value of all.  1Corinthians 1:26-29 "Brothers & Sisters, think of what you were when you were called.  Not many of you were wise by human standards; not many were influential; not many were of noble birth.  But God chose the foolish things of the world to shame the wise; God chose the weak things of the world to shame the strong.  He chose the lowly things of this world and the despised things-and the things that are not-to nullify the things that are, so that no one may boast before Him."

    The greatest commandment we have been given to live by is to Love our Neighbors as we Love ourselves.  Each person has seeds of education & experience to sow, resources to refresh others or the light of compassion to cheer those in need.  There is UNITY in commUNITY, and a self-sustaining mission can truly strengthen a local region...and inspire Change in the Global Economy!

    Are you Blooming where you are planted?

    Mitch ~ this was meant to be a simple reply that grew and grew into an overdue blog post!!

    Please feel free to contact me!!
    I look forward to hearing from you,
    Maryann Wohlwend


    Maryann's commitment to localizing Fair Trade in her community is exemplary. Honestly, if Fair Trade is to be relevant in every community where a retailer exists, there needs to be a similar effort to provide opportunities beyond simply offering socially conscious purchases and feeling good about it. Fair Trade Retailers have an obligation to follow the same principles as the producers.

    What struck me most about her story was how she was able to connect interest groups such as Zero Landfill and local businesses that embrace social responsibility such as the Ohio Design Center Showrooms. Furthermore, she found outlets for sales in independent Fair Trade shops, local produce markets, home-based activities, coffee shops, and one marketplace which donates space for selling and sharing the vision of Lydia's Purse.


    Back to the Fair Trade retailers... in February I wrote a blog post, Catalysts for Social Change. In that post I included a Fair Trade Advocacy Matrix which I have added here. This matrix is useful for initiating or reinvigorating a Fair Trade Awareness Campaign in your community regardless of where you reside. The purpose is to begin brainstorming on how Fair Trade can become a reality in your community by raising awareness through Shop-Based Advocacy, in religious institutions, with social networks, amongst students, on campuses and to mobilize activists. 

    Fair Trade Advocacy Matrix, Mitch Teberg, MA, 2011

    Fair Trade retailers are essential to the equation and how they integrate the principles of Fair Trade is important to the Movement as a whole. Our efforts to Make Trade Fair can begin by reviewing the current practices and activities of our retailers and identifying areas for improvement.

    If you have a story you want to share on how your store is central to an advocacy campaign; promoting Fair Trade through ongoing creative cultural activities; or involving community organizations in the movement, feel free to share it in the commentary below. 

    Special thanks to Dr. Mike Thair of Indochine Natural in Malaysia, Nadiah from Playing Fair (Australia), Jose of Spain, and Maryann Wohlwend of Ten Thousand Villages / Lydia's Purse in Cleveland Heights, Ohio, USA.



    Chou, I and Little Journey thank you for joining us in our ongoing Journey for Fair Trade now based in Ho Chi Minh City, Vietnam. Feel free to leave comments, thoughts and ideas below! 

    Mitch Teberg, MA 

    The commentary below is terrific and brings up important points, please read and add your thoughts and experiences!  A few additional points: 
    1. As requested, I have placed this post and discussion into a downloadable PDF file for easy reading in black and white. I may do this for other posts as well if the demand is there. Let me know your thoughts.
    2. Word limit on commentary is set by Blogger (Google), feel free to add more than one comment - this is a very important discussion that needs to be aired! If you are a user, log in, that entitles you to longer commentary too.
    3. If your comment disappears when you post it, it may have gone into Spam box. If that is the case, I will retrieve it and post it. 
    4. Feel free to leave your name, organization and links to your organization in the commentary!

    To read this blog post in B&W on PDF:
    How Do Fair Trade Retailers Adhere to Our Shared Principles